Has SEO Internet Marketing Actually Changed Anything?
SEO marketing relies on content; these are those “articles” that you hear so much about. Sometimes, “article marketing” is used synonymously with SEO marketing, but the two are not completely identical. SEO marketing focuses on keywords, focuses on the types of words, spacing of words, in other words: SEO about a body of text, is all about the diction and syntax of a body of text. This is the sort of thing that you pick up on your first day of freshman English in college.
See, search engines work because of grammar, and because, inherently, language—the written language anyway—is inherently mathematical. What are letters and alphanumeric characters if not numbers, conceptually anyway? Each letter represents something, much like a number does. And that’s completely in line with what software’s built to do. And it’s what search engines are having a field day with now. The problem is, is that the web’s probably 99% clutter and filler, no thanks to poor, bottom rung SEO marketers. We have all this content out on the web, and it’s all basically SPAM; clutter, filler, stuff to get us to buy things, or even worse: straight up scams.
And some of the big boys, the bigger search engines really feel as though visual search is the way out of it. But really, what’s visual search? It’s merely the same thing that’s going on with alphanumeric search, it’s just of a higher magnitude of complexity, but essentially and fundamentally, we’re dealing with the same concept. And it’s just a matter of time, before that, too, ends up getting “optimized.”
So really, when you think about, nothing’s really changed with the web; it’s just more of the same. It’s just that in the 80s all of this SPAM and filler used to come to us in the mail, in paper form; now it comes in the way of email and bunk pages on the web. And soon, it will come in the way of video, pictures, and photos.