What You Need To Know About Duplicate Content And Content Spinning.
Every silly SEO expert likes to give their weird advice about duplicate content. They talk about duplicate content being a “myth”. They refer to Google’s Webmaster Blog as though Google is going to tell you the truth about how to manipulate your way into the top search results. That doesn’t make any sense.
Google is actually referring to something that effects very few “internet marketers”.
Google discusses how to deal with duplicate content on your site in their blog post about it. If you use Adsense to make your money, this applies to you.
What about everyone else?
They don’t give any help to those of us that use content to market our businesses.
Their blog post doesn’t apply to us directly and they don’t discuss our main concerns at all.
They reveal some slightly relevant details, but unless you make your money through content sites, I’d recommend not wasting your time reading it.
Instead, read this post and apply what it teaches to your content marketing efforts.
This is what the duplicate content penalty means to you.
When it comes to content marketing: Google is only going to give you credit for the first 3 or 4 times it finds your article, video, press release, or blog post if it is exactly the same as the other versions.
This means that you can submit an article to 300 directories and you’ll get credit for 3 or 4 of them. After that Google says “I’ve already seen this one, so you get no credit for it”.
Your new links don’t count.
All of the times it’s been published won’t count.
Spinning your content solves this problem, bust nearly all content spinners do it wrong.
All popular content spinners do it wrong and there’s a much better way.
The time has come to finally solve these problems. NOW.
The Problem And The Solution.
When putting out an article, you’ll get credit for the first few Google finds.
This is what happens when you submit an article or other type of content. Google knows that the others are there. It even indexes them.
They end up so buried that nobody will ever find them.
To see this for yourself, do a Google search for the title of an article you’ve submitted like this: “Your Article Title Here”. Putting quotes around a term indicates that you only want results with that phrase in that order.
You’ll find from a few dozen to hundreds of times that Google has found your article. Yet, It shows only the ones that have the most authority when someone searches the keyword term you’ve targeted.
Here’s how to fix that.
Spin your content.
Spin your content properly and Google doesn’t see duplicate content at all. It sees a lot of original content.
That gives you better results, more backlinks, and most importantly, it gives you what article marketing is supposed to give you in the first place - measurable results for your efforts.
The goal of article marketing is to get your content syndicated to give you more backlinks and traffic.
An article syndicated through a single directory should get picked up at least a few times. If you spin your content the right way, that should happen for many of the directories and you’ll get credit for the first few times your article is picked up by sites, on top of the credit you get from the directory posting.
This is MUCH better than simply submitting a single article to dozens or hundreds of directories to only get credit for 3 or 4 of them.
Here are 2 key benefits of spinning your content (not just articles)
1. More results with less work.
2. Target more than one keyword.
Getting results is the reason we spend time writing content, blogging, creating videos, etc…
Why would anyone be satisfied with 3 or 4 backlinks from a great article?
The ability to target more than one keyword term with a piece of content is amazing and the results are, too.
{With a single video, I targeted 5 keyword phrases and ranked in the top 3 for 3 of them within 4 hours.} That is a measurable result!
Most Content Spinners Do It Wrong.
The core concept of spinning content has been limited by the software programs that help you do the spinning.
Their focus on spinning words or terms is not the best way to do it.
The more automated they are, the less readable your content ends up.
They pull words from a Thesaurus to replace your original words.
Software isn’t smart enough to follow the way a human reads text.
The English language is extremely complicated. Software can’t “do it for you” the right way.
The semi automated ones require a lot of time as you go through and pick similar words to replace the original ones you used.
The Spin Wizard Content Spinner addresses this.
The solution was to have the core spinning function be based upon sentences, with word and phrase spinning added in to make content more unique.
All you do is rewrite what you’ve said in a different way.
Rewording what you write is so much easier than spinning by word.
Google Is Not As Smart As Most People Think!
On July 8 of 2006 I announced the death of the link exchange via a press release.
The funny thing is that just a few months ago, I found a very competitive keyword being dominated through link exchanges as one of their core link building method.
You’ll find a blogger blog ranking #1 for “make money online”.
On the bottom, you’ll find people they trade links with. You’ll also see link exchange partners in their “blogroll” on the right side of the blog.
I couldn’t believe it.
Link exchanges don’t work well, but they do still work.
Realize now that Google isn’t as smart as we think.
Everyone worries about them figuring out what we’re doing.
They get way too much credit.
Win With Duplicate Content.
Calling it a duplicate content penalty is not exactly right. It does exist, but instead of being a true penalty, it’s more of a natural way for Google to give credit for relevance.
Google is simply choosing the most relevant version of the content that it finds.
The first thing it will do is give positioning to the sites with the most authority. Sites like EzineArticles, ArticlesBase, YouTube, Viddler, PrWeb, Webwire, Squidoo, and Hubpages have a very high level of authority and you’ll find them ranking for longer keyword phrases very easily.
The next thing you can do to defeat the “penalty” is to build links to your content, whether it’s an article, a video, or a press release is to build links to it. RSS feeds, Social Bookmarks, and blog posts are great locations to send some link love to your content and get them to rank better.
This doesn’t just apply to content you put out, but to duplicate websites or web pages. Build more links and outrank the originals. This shows Google that you’re the authority.
Spinning the content also helps. That will take the whole “duplicate” issue out of the game completely.
The Spin Wizard is available for free and lets you spin by sentence AND by word or term. It is also the only one that gives you the ability to spin the text associated with numerous types of content: Videos, Articles, Press Releases, Podcasts, RSS, Social Bookmarks, Classified Ads, and Web Directories.
This is a controversial topic amongst marketers, so please share your thoughts in the comments section.