Astute Home Office Online Marketers Find a New Model For Marketing a Book and Increasing Profits
An Important INTERNET SEARCH ENGINE MARKETING Report:
From One Future Thinking Internet Work At Home Professional to Another
During a recession like this, learning about how to make more money is usually the most rewarding experience for any manager.
How does this happen? Amazingly, it really should not be any surprise that one of the best ways that is encountered for the business leader improve the bottom line is to publish and market a book and become a bestselling author.
Wonderful, you’ve made the decision to publish and market a book. Congratulations, success is in your future! Being a bestselling author can gain you recognition and help your business attract higher numbers of customers And if those are your only goals, then it would be important to learn to market your book fast. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.
The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says top business advisor DrProactive Randy Gilbert. DrProactive says you will end up with a more money, an outstanding book, and a continuing stream of revenue far in excessive of what the book alone would have earned.
DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Learning how to write and market a book and creating a business around it at the same time is crucial.
No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.
However, there are several less known features you should add to expand the marketability of your book. For instance, almost every New York Times Bestseller has certain features and it would be wise to incorporate them into your book so that you improve your chances of being one of them too.
Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.
Feature 1 – Begin with a powerful theme and grow it. Your book needs an exciting, attention-grabbing title. Write your book outline to be specific about what will attract the right people to your book. Just gathering a list of your best ideas and putting a cover on it is not enough. That will get you a book, but it won’t be a bestseller. You want something that you (and others) will be proud to promote.
Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. In every story, you should mix in Important resources, specific examples, strategies, tips, and insider secrets, whether they be from you or someone else.
Feature 3 – You can build in marketing value by quoting the top people in your field. Each quote should be selected to fit in the topic and message of that chapter. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. They may even purchase books directly for their special clients and colleagues.
Feature 4 – Proactively seek out interviews and testimonials, and find the right person to do the Foreword. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and endorsements will add authority to your book.
Feature 5 – Give credit to the individuals and groups who helped create the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. Finding a partner to sponsor you in your book promotion is often very beneficial.
Feature 6 – Your book will be much easier to read and reference if you include an index. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often ignored in the book writing process.
Feature 7 – Create a resource section with a topical rolodex. List numerous agencies, organizations, associations, services, and other professionals related to your book’s subject. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.
Bonus Feature – Include a bibliography. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.
ACTION STEP:
Add in as many of the above features as possible to your book. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.
If you need help to become an expert at how to get really good at marketing a book that produces revenue and makes you a bestselling author, then use the secret formula that the top 1% use to reach that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park