Vague does not work in plumbing ads or any other advertising.
Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and […]

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People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems simple. The facts say otherwise.
The reality most often missed in advertising is the […]

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In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR’s in American […]

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As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the […]

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Everybody knows that the moving image is the most powerful communication tool the world has seen, but it’s power to influence, inform, entertain and to sell is growing ever stronger as life moves online.
What giant leaps this communications tool has taken since its advent in the 1890’s. From early ‘Nickelodeon’ theatres, to cinema, through television, […]

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When it came to business models and looking for ways of making money to fund your Internet TV station, I strongly suggested you look at the pay 2 view and subscription revenue models.
The reason being that advertising revenue was so hard to get or to obtain in sufficient amounts to fund both production of new […]

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There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel.
Is there a solution to these issues ? […]

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One of the most difficult marketing realities to get your head around is this:
People will usually buy what they WANT
before they buy what they NEED.
This is particularly true online where temptation and opportunity lurk around every page corner.
A woman may need to get from her house, to work, and back.
But, she wants a Hummer H2.
Fulfilling […]

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Looking to generate traffic to your website? There are many options available and some come and go depending on the whims of the internet market and some of the key players who decide what’s popular and what’s not. Today one of the most powerful strategies for attracting traffic is video marketing.
However when it comes […]

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Do you know how to get more viewers, listeners and visitors to your website? You need video to discover how video article marketing can get you endless waves of free traffic.
Up until couple of years ago, video marketing it was out of reach for the most small business Netpreneurs. In todays highly competitive Internet, with […]

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Internet video marketing capitalizes on this, giving clients the possibility of deeply impacting consumers. Thanks in part to the popularity of such sites as YouTube, as well as mobile phones and media players, interactive information is now only seconds away and almost always within arm?s reach.
Internet Video is set to be the dominant medium […]

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Online video marketing and promotion is positively one of the most effective routes independent publishers can take up nowadays if they want to significantly increase their Web traffic, visibility and exposure. But what are the key ingredients to make video marketing effective?
According to a BurstMedia survey, 7 out of 10 adult internet users viewed […]

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Video marketing is one of the most useful forms of viral and online marketing. The majority of video viewers subject to video marketing almost always elicited a response from the advertisement.
With mobile search on the rise and phones like the iphone making huge headway in the mobile search market, video marketing is at a […]

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At a time when many consumers turn to the Internet to find products and services, it’s vital to have a presence on the Web. Otherwise, many potential customers may overlook you, simply because they can’t find you. Through the Internet, you can attract future clients in your area, and communicate with your current clients. Here […]

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Any small or big business, must keep advertising from becoming too costly so you can closely monitor all your target markets to get maximum impression made for your business or organization. Not so obvious a point.
Many small business owners find it difficult to engage in home business marketing, because it appears to be so […]

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Videos have become a necessity on all of the larger websites / search engines now days, like Myspace, Google, Yahoo, etc. Video marketing will massively help with your websites Ranking up to the prized “Page 1″ on Google, Yahoo and all other search engines, as wellas gain huge amounts of traffic.
Video communication is an […]

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There are many ways that you can find an MLM forum that is going to work well for you. First of all, you want to focus on all of the parts of the MLM forum that you need to focus on. You want to be sure that you have found an MLM forum that can […]

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The key to any successful business is its customers, after all without customers no business can survive. If your company is struggling to attract new, or maintain existing customers, you are probably in tricky financial times, with high stress levels and low motivation, which starts compounding the problems. The answer is simple, keep your customers […]

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