A Special LIST BUILDING Report:
From One Goal Oriented Internet Home Business Owner to Another
In hard times like these, discovering how to make more money is always the most rewarding experience for smart manager.
What are the options? Low and behold, it really should not be any surprise that one of the best ways that is discovered for the entrepreneur improve the bottom line is to learn how to self-publish and market a book and work toward becoming a bestselling author.
Wonderful, you’ve made the decision to publish and market a book. Congratulations, success is in your future! A book can give you credentials and help you to attract ever increasing numbers of customers to your business. And if those are your only goals, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.
The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says business adviser to authors DrProactive Randy Gilbert. He says that you will be rewarded with a betterbook, more money, and a passive income that far exceeds what the book alone would have earned.
It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Getting busy and starting to write and market a book that has a business built as an integral part of it, is crucial.
There are a number of components that can help market your book successfully, no matter what its subject. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. Everyone knows that in order for your book to be sold in retail stores, it must have an EAN barcode, an ISBN number, and certain bindings and features.
However, there are several less known features you should add to expand the marketability of your book. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.
Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.
Feature 1 – Start with a powerful theme and grow it. {Give your book a zesty title that grabs attention}. Outline your book and be specific with what you want in it so you attract the right people. Just gathering a list of your best ideas and putting a cover on it is not enough. You may get a book written quickly, but it probably won’t sell very well. You want something that you (and others) will be proud to promote.
Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. Tips, strategies, insider secrets, specific examples, and important resources are things you should add to every story, whether it be yours or others.
Feature 3 – You can build in marketing value by quoting the top people in your field. Each quote should be selected to fit in the topic and message of that chapter. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. And, they might even buy some for themselves to give away to colleagues and special clients.
Feature 4 – Proactively seek out interviews and endorsements, and find the right person to do the Foreword. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. Your book will have greater authority by including interviews and endorsements from experts.
Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. And it is often very helpful to seek out a sponsor to partner with in your promotion.
Feature 6 – Add an index so that your book is easier to read and use. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often forgotten in the book writing process.
Feature 7 – Create a resource section with a topical rolodex. List numerous agencies, organizations, associations, services, and other professionals related to your book’s subject. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.
Bonus Feature – Include a bibliography. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. Be sure to include the books from any experts who contributed stories, interviews, or examples.
ACTION STEP:
Add in as many of the above features as possible to your book. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.
If you want to know more about write and market a book that produces revenue and becomes a bestseller, then follow the recipe that top authors use to successfully reach that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park