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From One Future Thinking Online Work At Home Professional to Another
In hard times like these, learning about how to increase profits is often the most rewarding experience for smart corporate executive.
What are the options? Well, it really should not be any surprise that one of the best ways that is discovered for the entrepreneur to make a difference is to find ways to market a book and make it a bestseller.
Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you credentials and help your business draw ever increasing numbers of clients And if those are your only goals, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.
Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says business adviser to authors DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. DrProactive says you will end up with a higher profits, an outstanding book, and a continuing stream of revenue that far exceeds what the book alone would have earned.
DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Learning how to write and market a book and building a business around it at the same time is super important.
There are a number of components that can help market your book successfully, no matter what its subject. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. Everyone knows that in order for your book to be sold in retail stores, it must have an EAN barcode, an ISBN number, and certain bindings and features.
However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. For instance, almost every New York Times Bestseller has certain features and it would be wise to incorporate them into your book so that you improve your chances of being one of them too.
Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.
Feature 1 – Start with a powerful theme and grow it. Your book needs an exciting, attention-grabbing title. Write your book outline to be specific about what will attract the right people to your book. Don’t just grab a bunch of your best ideas and slap a cover on it. That will get you a book, but it won’t be a bestseller. You want something that you (and others) will be proud to promote.
Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. In every story, you should mix in Tips, strategies, insider secrets, specific examples, and important resources, whether they be from you or someone else.
Feature 3 – Quote lots of experts and you’ll build in promotional value. Each quote should be selected to fit in the topic and message of that chapter. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. And, they might even buy some for themselves to give away to colleagues and special clients.
Feature 4 – Be proactive in asking for interviews and testimonials, and selecting a great person to write the Foreword of your book. Interview other experts if you can and use the opportunity to get relevant examples for your section of the book and audio clips for promotion. Your book will have greater authority by including interviews and endorsements from experts.
Feature 5 – Give credit to the individuals and groups who helped create the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. And it is often very helpful to seek out a sponsor to partner with in your promotion.
Feature 6 – Your book will be much easier to read and reference if you include an index. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..
Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.
Bonus Feature – Include a bibliography. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.
SUMMARY:
The more features above you can add to your book, the easier it will be to market and promote. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.
If you need help to learn how to get a book marketed so that it produces revenue and makes you a bestselling author, then use the secret recipe that the top 1% use to reach that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.