Technology is a critical success factor for any internet marketing small business, however, typically people just starting out don’t have a good knowledge of the technologies required or how it will affect their small business.
These ten tips ought to help you get off to a good start. As much as you possibly can, you should try to establish systems and processes that work together thoroughly, and are available all of the time to assist customers and prospects.
Create an automated system to make your life uncomplicated and your wallet full.
1. Computer & Peripherals
If you’re going to do affiliate marketing, you’ll clearly need a computer of some sort - preferably one that you own, a desktop version or a laptop. Get one with a lot of memory and speed. A broadband internet connection is preferred over dial-up. You’ll also need a printer. Get wireless capabilities for both.
2. Your Custom Domain
Be certain to obtain a domain name that you own, so that you can commence~start} to establish your own mark. Moreover, many providers won’t permit you to include affiliate links, or even subdomains, but only a website name that you own. A worthy domain name will be short (30 characters or less), sensible when either heard or seen, and representative of your product or service. The preferred names end in “.com” and those are ideal for most affiliate marketing companies, if obtainable.
3. Communications
Another key tool is telecommunications, including an Internet Service Provider and a phone - either land-line, cellular, or VOIP, with or without headset. It ought to have both local and long distance features, and if you intend to hold conferences for your downline, the ability to handle conference calls. If you’re going to do workshops, etc., you’ll probably want to acquire a teleconferencing service that can handle many, perhaps hundreds or even a thousand, calls at the same time.
4. Hosting Services
You’ll want a web hosting service to serve as a “home” for your website. There are many such companies available to benefit home based businesses and online marketers. Their products do differ somewhat, as do their prices, so be sure to shop around before purchasing.
5. Systems & Info Safety measures
You’ll also want robust precautions for your applications and online records. This includes physical security, plus programs such as firewalls, and security programs like McAfee or Norton.
6. Data & Systems Backup/Restore Programs
One more requirement is for backup of your locally stored applications and data. Despite other security measures, there will eventually come a circumstance when you suffer some sort of a system crash, with either partial or complete loss of info and critical applications. Therefore you will also require a rigorous backup and restore capability.
7. Goods
You’ll want one or more services to sell - goods that you have developed yourself, or ones that have been created by one or more third parties. If you develop your custom created products, then you’ll also have to worry about maintaining appropriate inventories, performing upgrades, handling returns, etc. If you get your products from other vendors, then you’ll have to worry about supply relationship management, ensuring that required products get shipped on time, customer satisfaction and that you get properly paid.
8. Affiliate Program Network
If you’re planning to market multiple affiliate products, you’ll doubtless also want to participate with one or more Affilate Program Networks (APNs), such as ClickBank, Commission Junction, or LinkShare, etc. to handle your commissions, sales statistics, and other back office functions for you.
9. Web 2.0 Capabilities
The Web is constantly changing, so if you want to be successful in today’s online world, you’ll want websites and services that allow blogging and interactive communities (i.e., ones that use Web 2.0 to support a whole host of collaboration, using the web as the network platform).
10. Technical Support
Finally - another frequently overlooked necessity - is the need for reliable technical support - for both your local hardware and software, but even more importantly, for any of your customer-facing websites and product systems.
If your systems go down and you are unable to get prompt technical support from any/all your suppliers, the resultant downtime can influence your marketing campaigns, you can lose or push away potential buyers, and ultimately, your income will suffer (including your brand, as well).
Technology is the lifeblood of an affiliate marketing business, and given Murphy’s Law, you need to prepare for the eventual downtime and system crashes that occur as well. Implementing all these essential technologies will help the success of your affiliate small business.
I’m taking this advice to heart and running my own online marketing company. I encourage you, too, to take control of your future and your financial security by starting an internet marketing enterprise. Obtain the FREE MaxPro Report and CD to learn how.

