At present, advertisements are used as an influential strategy that publishes the availability and location of goods, describes its value and quality, along with instilling a brand with personality. More than community reflection, advertising can not only start and end trends and modes but also the credo by itself. With increasing increasing globalization and other technological advancements, advertisers must have the ability to understand future trends in advertising in efforts to evolve with the global community. Through the use of technology and various other media vehicles, advertisers can reach the global target market with advertising messages to clients.
With globalization and advanced technology at speeds that are so fast, there is no doubt that in 10 years, advertisers will find new methods to communicate and connect with the global target market. Unlike the past days with radio and television, many advertisers use digital interactive media to get advertisement messages that are intended by the company to the global market. Although digital interactive media options are still in the phase of infany, many advertisers have recognized the benefits related to using the media. In fact, many advertisers predict that interactive TV will allow viewers to respond to questions and surveys during advertising, allowing advertisers to obtain a lot of demographic information for future promotions, etc. This in turn will enable organizations efficiently, or services, adjusted for target markets because important feedback received. Instead of relying on past methods, such as letter surveys, advertisers can gather instant feedback from viewers because of interactive media technology, such as interactive TV. Even billboard ads have evolved to the point where many advertising boards in high profile cities are now digital. This allows advertisers to change messages intended by the company instantly through computer use and other software programs. Although no one can predict the future, one thing is sure to be globalization and technological advancements will continue to evolve. As the progress of the global community, the world will become more connected, allowing advertisers to communicate more proficiently and effectively with the global target market.
The future of advertising is still ambiguous. One thing is certain is that continuous evolution of certain major trends, such as the legal environment, globalization, technology, including the Internet, and social media will affect the combination of advertising marketing and strategies for many organizations. Instead of focusing on previous methods, organizations must evolve with the global community because traditional advertisements are not as effective as well as today. Advertisers realize that the market has changed dramatically when people moved to 2011 and 2012 because of this main trend. Therefore, people will see improved social media, cellular marketing, and digital interactive media used as advertising tools for many organizations. Meanwhile, older advertising forms, such as direct mail and newspapers will decrease dramatically, or even worn out in the future because of its inefficiency and ineffectiveness. Michael Schudson, a famous sociologist, wisely states that “advertising generally works to strengthen consumer trends rather than my furnishings.” Therefore, it is very important that advertisers, including organizations, foster environments that are in harmony with consumer trends in an effort to strengthen the wishes of consumers with goods offered.